Detailed Product Description

In the dot com days, people designed websites around "user experience" and "usability". Clickthroughs were considered a sufficient measure of success and very few ofus paid any attention to website ROI. This has all changed.

Today, website ROI is measured by conversions -- how frequently visitors reach your goals. Goals are activities on your website that are important to the success of your business. Obviously, asale is a goal if you sell online. A request for a sales call is another example of a goal. So is an email registration. Even ifyou have a purely brochure-ware site, you might consider viewingthe Contact page or a Product Spec page to be a goal.

The point is that if you haven't built one or more key activities - goals - into your site, no amount of site re-workings going to help. Without goals, you haven't created any connection points with your prospects and customers and you'll have no way of knowing how well you meet your visitors' needs proof measuring your website ROI.

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